10 Ways To Make Your Pest Control Marketing Better & Get More Clients – By Gannon Mahaffay

There are many ways to make your pest control marketing better and get more clients.  I’ve compiled a short list of some of the most important areas to pay attention to. Just follow these 10 easy tips and watch your pest control marketing and your business take off.

#1 Understand Your Pest Control Clients

Knowing who your clients are and what they need and want is the key to creating effective pest control marketing campaigns and selling pest control. It is important to take the time to get to know your clients and understand their needs and wants in order to ensure the success of your business.

When getting to know your clients, it is important to ask the right
questions. Ask about their current pest control needs, the type of pests they are dealing with, the areas they need to be treated and any other relevant information. Additionally, it is important to understand their budget and any other limitations they may have. This will help you create a tailored solution that meets their needs and fits within their budget.

It is also important to keep up to date with the latest trends and technologies in the pest control industry. This will help you stay ahead of the competition and provide your clients with the best possible service. By understanding your clients and their needs, you can create effective pest control marketing campaigns and strategies that will aid in selling pest control, which will lead to business success.

#2 Observe The Pest Control Marketing Environment

It is essential to understand the global market we are playing in and be aware of any business opportunities that could emerge in and outside of the pest control industry. This basically means keeping an eye on the competition and any new technologies or products that could be beneficial to your clients. This knowledge can help you better serve your clients and stay ahead of the competition.

You must know your clients well. This means understanding their needs, preferences, and budget. By staying up to date with the latest developments, you can ensure that you are providing the best service to your clients.

#3 Design Your Service Around the Client

Designing a service around the client is an essential part of any successful pest control marketing plan. It is important to ensure that the service you provide is something that your clients want, from the packaging of your service, through the initial contact, to the sale and use of your service.

The first step in designing a service around the client is to understand their needs. This can be done by conducting pest control market research to identify the needs of your target market. Once you have identified the needs of your target market, you can design a service that meets those needs. This could include offering a variety of services, such as general pest control, termite control, bed bug control and nuisance wildlife control services. Additionally, you can tailor your services to the needs of specific clients, such as providing a more comprehensive package for different clients.

The second step in designing a service around the client is to ensure that the service is delivered in a way that meets and exceeds the client’s expectations. This includes ensuring that the service is delivered on time, that the client service is of a high standard, and that the service is delivered in a way that is convenient for the client. Additionally, it is important to ensure that the service is priced competitively and that the client is provided with all the information they need to make an informed decision.

#4 Make Sure Your Pest Control Marketing Plan And Business Plan Run Smoothly

How you carry out your business and market your service is as important as the service is. How do you handle complaints? What’s your service procedures and policies look like? Are your people always courteous to clients? Do you go for the wow affect and over deliver your service? 

You need to create a pest control business plan that outlines your goals and objectives. This should include a budget for marketing, chemical, vehicle, staffing, and other expenses. You should also include a timeline for when you plan to reach your goals. Once you have your business plan in place, you can begin to implement your marketing plan and track your progress.

Put all of this together along with a well thought out pest control marketing plan, tie a big yellow bow around it, and you’ve got a big satisfying present for your potential client. If done right, they are going to be all over what you have to offer.

#5 Design Your Pest Control Ads To Target Your Clients And Speak To Them

If you are thinking of placing a few generic pest control ads and then waiting for the clients to arrive, you are going to be very disappointed. When it comes to pest control marketing, it is important to understand that you need to create ads that will target your clients and speak to them. You need to stand out from the hundreds of other pest control ads and digital marketing messages that consumers receive every day. To do this, you need to design your ads in a way that will capture their attention and make them take action. 

When designing your pest control ads, it is important to consider the target audience you are trying to reach. Are you targeting homeowners or businesses? What age group are you targeting? What type of message do you want to convey? Once you have identified your target audience, you can tailor your ads to speak to them directly. 

It is also important to consider the placement of your ads. Where will they be seen? Will they be placed on social media, on googles platform, or on billboards? Knowing where your ads will be seen will help you to create ads that will be seen by the right people. Additionally, you should also consider the timing of your ads. When will they be seen? Is there a particular time of day or season that would be more effective?

#6 Find Related Services To Market To Existing Clients

Many pest control businesses owners put too much effort into selling services to new prospects. One of the most powerful things you can do is to take advantage of your company’s existing service channels and find related products to sell to existing clients. This will enable you to quickly boost your pest control marketing and ramp up sales. Doing this will not require any additional help and no extra marketing costs because you are offering it at the time of the sale. Your task is to immediately think of what other related services you can provide to your clients right after they buy the main service from you. Take the time to invest in your clients wants & needs and you will be rewarded with a business that grows.

#7 Go For The Wow Effect And Over Deliver On Your Services

We mentioned this earlier in the blog, but it is very important, so lets elaborate. When it comes to providing pest control services, it is important to go for the wow effect and over deliver on your services. This will ensure that your clients will keep using your services and will also tell their friends and family about your company. Doing the same job as the other guy is not going to cut it and will not make you stand out. 

In order to go for the wow effect, you need to make sure that you are providing a top-notch service that goes above and beyond what your competitors are offering. This could include providing additional services or doing something special for them or offering preferred client discounts. You should also make sure that you are providing a friendly and professional service that will make your clients feel comfortable and secure. 

By going for the wow effect and over delivering on your services, you will be able to stand out from the crowd and ensure that your clients will keep using your services and will tell their friends and family about your company. This will help you to grow your pest control business and ensure that you are providing the best possible service to your clients.

#8 Build Relationships With Your Clients By Communicating Regularly With A Newsletter 

Communicating regularly with your clients is an important part of running a successful pest control marketing campaign. A newsletter is an effective way to keep your clients informed about what’s going on with your business. It can also be used to build relationships with your clients and keep them engaged. 

When creating a newsletter, it is important to make sure that it is visually appealing and easy to read. Use a template to make sure that your newsletter looks professional and organized. Make sure to include relevant information that your clients will find useful and humorous. You can also include links to your website or blog, as well as promotions, other services or discounts that you are offering. Finally, make sure to include a call to action that encourages your clients to take the next step. 

Once you have created your newsletter, you need to make sure that it is distributed to your clients. You can do this by sending it out via regular mail and email. You can post it on your website or social media channels. You can also use an email marketing service to automate the process and ensure that your newsletter reaches your clients. By regularly sending out newsletters, you can build relationships with your clients and keep them informed about your business.

#9 Invest In Your Staff

Investing in your staff is an essential part of running a profitable and prosperous pest control business. It is important to recognize the value of your employees and to invest in their growth and development. By investing in your staff, you can create a more productive and efficient workplace, as well as a more positive and supportive environment. 

When investing in your staff, it is important to consider the different types of investments you can make. You can invest in their training and development, their health and safety, and their overall wellbeing. You can also invest in their career development, such as offering them opportunities to attend conferences, seminars, and workshops. Additionally, you can invest in their personal growth, such as providing them with certified trainers, mentors and coaches. 

It is also important to recognize the value of investing in your staff. Investing in your staff can increase employee morale and productivity, as well as reduce turnover. Additionally, it can help to create a more positive and supportive environment, which can lead to better customer service and higher customer satisfaction. Finally, investing in your staff can help to create a more engaged and motivated workforce.

#10 Have A Price Strategy In Place

Don’t just set your price based on the cost of your product plus your desired margin. You need to understand what your (LVC) or life time value of a client is, your money-back guarantee average costs, equipment maintenance, taxes, insurance, benefits and so much more! Pricing is a very powerful tool that’s importance is overlooked far too often. Decide what your goal is and what are you wanting to achieve?

What is the message that you are sending with your price? When you set your price on the higher end of your competitors, it creates an image of a premium product. When you set your price to low, you will be hanging out with the bottom dwellers of your industry. Consider what you want to achieve with your price.

👉 Click here if you would like to learn more about pest control marketing strategies and how to grow a pest control business.