Sorry To Burst Your Bubble… But Your Business Is Not Worth What You Think Is – by Gannon Mahaffay
I bet you wont like what I’m about to say, but you need to hear it and fix this problem: 50% of pest control businesses have little or no value outside of the real estate. There are basically 3 reasons for this:
1) The business cannot effectively and/or profitably operate without the owner
2) The owners take from the business is not any better than a standard job salary
3) Most of the revenue from the business is a one-off or one-time service and there is very little contracted reoccurring revenue.
Who would pay you $500,000 for a business with very little contracted reoccurring revenue to get a $70,000 a year job? The buyer could easily get a $70,000 a year job for $0. And the buyer would not have to work 60 hours per week either.
The only way to make your business worth the money it should be worth is to get into a position where it makes a significant amount of money without your direct daily input as well as generating substantial contracted reoccurring revenue. So...
Author
Gannon Mahaffay
The Pest Control Coach
For nearly three decades, Gannon Mahaffay has been a powerhouse in the pest control industry, building a career rooted in hard work, hands-on experience, and a relentless drive for excellence. Since 1996, Gannon has worn many hats in the industry, each adding to his depth of expertise. From his early days as a Termite & Pest Control Technician to roles as a Sales Inspector, Nuisance Wildlife Control Operator, Branch Manager, and Marketing Director, Gannon has mastered every facet of the pest control industry. In addition to his technical and managerial experience, Gannon has thrived on the entrepreneurial side of the industry. He’s a 3-time Pest Control Business Owner who knows firsthand the challenges and opportunities that come with running a pest control company. He has also served as a trusted Chemical & Equipment Supplier, bringing valuable insights into the tools and products that drive operational efficiency. As an investor and business coach, Gannon has guided numerous businesses to success, using his wealth of knowledge to help others exceed their goals and grow beyond what they thought possible. What truly sets Gannon apart is his passion for helping others succeed. After years of experience and success in the field, he recognized a gap in the industry: pest control professionals needed better resources to help them scale their businesses and reach their potential. This realization led him to create the world’s best pest control e-learning platform—a comprehensive resource designed to teach, empower, and guide professionals at every stage of their journey. With Gannon as your coach, you’ll gain access to proven strategies, actionable insights, and industry secrets that have been honed over decades of experience. Whether you’re just getting started or looking to take your business to the next level, Gannon is dedicated to helping you unlock your full potential, achieve your goals, and build a pest control business that thrives for years to come.