10 Ways To Prevent Sales Objections – by Gannon Mahaffay
Your price is too high. Whatever! I hate it when I hear this objection and It's the number one objection to buying your pest control services PERIOD. Why do pest inspectors continue to listen to this B.S.? I just don’t understand… It can and should be prevented.
There are no new objections. You've heard them all before. Can you imagine the prospect saying, Your price is too high, and you responding, Really, I've never heard that before. 
(Actually, that response may be better than the one you're using.) In the pest control industry, there are around 10 reasons why the client won't buy from you right now. Some objections are just delay tactics or hesitation by the prospect to tell the inspector no. I don’t have to tell you that this is extremely FRUSTRATING!
I have a solution to your problem… Prevent objections by overcoming them in your presentation before the prospect has a chance to speak up. Prevention is the best medicine to cure objections.
...Author
Gannon Mahaffay
The Pest Control Coach
For nearly three decades, Gannon Mahaffay has been a powerhouse in the pest control industry, building a career rooted in hard work, hands-on experience, and a relentless drive for excellence. Since 1996, Gannon has worn many hats in the industry, each adding to his depth of expertise. From his early days as a Termite & Pest Control Technician to roles as a Sales Inspector, Nuisance Wildlife Control Operator, Branch Manager, and Marketing Director, Gannon has mastered every facet of the pest control industry. In addition to his technical and managerial experience, Gannon has thrived on the entrepreneurial side of the industry. He’s a 3-time Pest Control Business Owner who knows firsthand the challenges and opportunities that come with running a pest control company. He has also served as a trusted Chemical & Equipment Supplier, bringing valuable insights into the tools and products that drive operational efficiency. As an investor and business coach, Gannon has guided numerous businesses to success, using his wealth of knowledge to help others exceed their goals and grow beyond what they thought possible. What truly sets Gannon apart is his passion for helping others succeed. After years of experience and success in the field, he recognized a gap in the industry: pest control professionals needed better resources to help them scale their businesses and reach their potential. This realization led him to create the world’s best pest control e-learning platform—a comprehensive resource designed to teach, empower, and guide professionals at every stage of their journey. With Gannon as your coach, you’ll gain access to proven strategies, actionable insights, and industry secrets that have been honed over decades of experience. Whether you’re just getting started or looking to take your business to the next level, Gannon is dedicated to helping you unlock your full potential, achieve your goals, and build a pest control business that thrives for years to come.