Your Company Doesn’t Suck… So Why Are You Selling Your Services So Cheap – By Gannon Mahaffay
I have regular conversations with pest control business owners across the world and going up against companies that are selling their services way too cheap is at the top of the complaint list.
It seems that everyone 
out there is trying to lower their price to gain new clients or keep the ones they have.
Don’t do it! When you lower your price for service you are saying, “yeah we suck, and we have so little to offer to the prospect or client that we have no other option but to lower our prices.” Just remember this: “If you live by price, you will die by price.”
Situational example:
In the early years of my pest control career I had a very productive termite inspector working for me who accounted for about half of the total sales of my business at the time. We will just call him Joe to protect the guilty. On paper Joe was very successful, so I kind of let him do his own thing for a while because he...
Author
Gannon Mahaffay
The Pest Control Coach
For nearly three decades, Gannon Mahaffay has been a powerhouse in the pest control industry, building a career rooted in hard work, hands-on experience, and a relentless drive for excellence. Since 1996, Gannon has worn many hats in the industry, each adding to his depth of expertise. From his early days as a Termite & Pest Control Technician to roles as a Sales Inspector, Nuisance Wildlife Control Operator, Branch Manager, and Marketing Director, Gannon has mastered every facet of the pest control industry. In addition to his technical and managerial experience, Gannon has thrived on the entrepreneurial side of the industry. He’s a 3-time Pest Control Business Owner who knows firsthand the challenges and opportunities that come with running a pest control company. He has also served as a trusted Chemical & Equipment Supplier, bringing valuable insights into the tools and products that drive operational efficiency. As an investor and business coach, Gannon has guided numerous businesses to success, using his wealth of knowledge to help others exceed their goals and grow beyond what they thought possible. What truly sets Gannon apart is his passion for helping others succeed. After years of experience and success in the field, he recognized a gap in the industry: pest control professionals needed better resources to help them scale their businesses and reach their potential. This realization led him to create the world’s best pest control e-learning platform—a comprehensive resource designed to teach, empower, and guide professionals at every stage of their journey. With Gannon as your coach, you’ll gain access to proven strategies, actionable insights, and industry secrets that have been honed over decades of experience. Whether you’re just getting started or looking to take your business to the next level, Gannon is dedicated to helping you unlock your full potential, achieve your goals, and build a pest control business that thrives for years to come.