What Is the Best Way to Extract Referrals From Your Clients – by Gannon Mahaffay
The best way to extract referrals is to make it seem like the efforts to acquire that referral is coming from the referring client. You have got to team up with your referring client for the best results.
The old way of getting 
referrals is to simply tell your client to have anyone they know that needs your service call you. Relying on your client to execute the referring introduction will lead you nowhere. It’s nothing more than an awkward COLD lead.
These days your clients have lots of accessible friends. These friends can be contacted via social media, email and text messaging. Snail mail is still very important as well but remember all this needs to be executed by you, sounding and feeling like its coming directly from your client.
It’s always nice to let the person who referred you make the first contact and talk about how wonderful you are. So, let me repeat myself, because it’s very important. When you set up this multi-step campaign make sure all...
Author
Gannon Mahaffay
The Pest Control Coach
For nearly three decades, Gannon Mahaffay has been a powerhouse in the pest control industry, building a career rooted in hard work, hands-on experience, and a relentless drive for excellence. Since 1996, Gannon has worn many hats in the industry, each adding to his depth of expertise. From his early days as a Termite & Pest Control Technician to roles as a Sales Inspector, Nuisance Wildlife Control Operator, Branch Manager, and Marketing Director, Gannon has mastered every facet of the pest control industry. In addition to his technical and managerial experience, Gannon has thrived on the entrepreneurial side of the industry. He’s a 3-time Pest Control Business Owner who knows firsthand the challenges and opportunities that come with running a pest control company. He has also served as a trusted Chemical & Equipment Supplier, bringing valuable insights into the tools and products that drive operational efficiency. As an investor and business coach, Gannon has guided numerous businesses to success, using his wealth of knowledge to help others exceed their goals and grow beyond what they thought possible. What truly sets Gannon apart is his passion for helping others succeed. After years of experience and success in the field, he recognized a gap in the industry: pest control professionals needed better resources to help them scale their businesses and reach their potential. This realization led him to create the world’s best pest control e-learning platform—a comprehensive resource designed to teach, empower, and guide professionals at every stage of their journey. With Gannon as your coach, you’ll gain access to proven strategies, actionable insights, and industry secrets that have been honed over decades of experience. Whether you’re just getting started or looking to take your business to the next level, Gannon is dedicated to helping you unlock your full potential, achieve your goals, and build a pest control business that thrives for years to come.